The use of social media platforms such as Facebook, Instagram, and Twitter to connect with target audiences isn’t exactly a new concept, in fact just about every business has tried some form of social media marketing.

Social media marketing has the potential to build brands, increase sales, and drive website traffic, but only if the right content is shared at the right times through the correct channels.

That being said, social media marketing is most effective when entrusted to practicing professionals who have experience with the medium.