Social media management involves creating, publishing, promoting, and managing content on your social media profiles, listening to and engaging with your followers, analyzing your results, and running social media advertisements across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

It’s important to know that not every business will benefit from the use of social media, so generally, it’s a good idea to have your business assessed to see whether it’s a viable solution or worth the investment.