A company’s brand is much more than a simple logo or symbol. It also entails the creation of a lasting image or idea that customers and potential customers have of your business, and how appealing that image or idea is.

Although your logo is a large contributor to this, even things such as the colours and themes of your stationery, websites or products, your customer service quality, and your contributions to your community are all a part of your brand.

Create awareness, build trust, brand.